Driveclubs season pass was a near year long commitment. Each month producing a wealth of marketing materials that included trailers, screen shots and bespoke car manufacture related assets.
You can see all all trailers on the driveclub vimeo chanel here
Here are a collection of the games UI assets, each month was themed and given its own graphical take. This involved an announce poster, 11 Event selection tour cards, PSN trophy icons and any additional feature content.
Throughout the entire production of Driveclub we worked closely with the people over at Mercedes. We announced the AMG45 via an in-game photo, ran a co-promotion competition at Driveclubs launch, as well as ending the season pass with a special free AMG tour pack with 11 Mercedes car themed events to co-inside with the launch of the AMG GT.