Driveclub Season Pass
Driveclub’s season pass was a near year-long commitment, during which I produced a steady stream of marketing materials each month. This included trailers, screenshots, and bespoke manufacturer-focused assets tailored to the featured cars and content releases.
You can see all trailers on the driveclub vimeo chanel here
Here’s a selection of the game’s UI assets. Each month was given its own theme and distinct visual direction, which I developed across a range of deliverables. This included announcement posters, 11 event selection tour cards, PSN trophy icons, and additional feature assets.
Throughout the production of Driveclub, I worked closely with Mercedes on a number of collaborations. This included announcing the AMG A45 through an in-game photo, running a co-promotional competition at Driveclub’s launch, and concluding the season pass with a free AMG tour pack featuring 11 Mercedes-themed events, released to coincide with the launch of the AMG GT.
