Both years in production we had a pretty large presence at both major game conferences of E3 and Gamescom.
We always strived to do more than the standard demo pod. We had trailers that would react to the team outcome of the events competition. Social engagement that would see people able to win taxi rides in an AMG SLS to the playstation conference.
"Two Clubs from Evolution Studios face-off in the #PlayStationGC Club Challenge: Who do you want to win the final challenge? Head over to facebook.com/drivecluboff... to cast your vote!"