Originally slatted to be a launch title for the Playstation 4 and announced at the time of the PS4 at a conference in New York.
“DRIVECLUB is all about you and your friends. It's about teamwork; it's about everyone fighting for one another and earning rewards together – and most importantly it's about sharing in the sheer thrill of every race”
This work included everything from initial brand book and guidelines, keyart, UI concepts and implementation to announce trailer and supporting conference material.
In the run up to the PS4s release we worked with KentLyons and 4creative to produce a Driveclub themed version of the infamous c4 idents.
Driveclub bikes was the first major expansion pack outside of the season pass for Driveclub. The game was announced and released on stage as a suprise during the paris games show in 2015. This work involved supplying the announce/launch trailer, the updated game intro and also the artwork for all 44 of the new single player campaign tour cards.
"Experience the white-knuckle thrills of the world’s most powerful Superbikes and ride for your Club in DRIVECLUB BIKES"
Driveclub VR was the final outing for the franchise. The game needed the UI adapting to function in VR and the entirely new single player required another 40+ tour cards, a selection of which are below.