Originally slatted to be a launch title for the Playstation 4 and announced at the time of the PS4 at a conference in New York.
"DRIVECLUB is all about you and your friends. It's about teamwork; it's about everyone fighting for one another and earning rewards together – and most importantly it's about sharing in the sheer thrill of every race".
This work included everything from initial brand book and guidelines, keyart, UI concepts and implementation to announce trailer and supporting conference material.
In the run up to the PS4s release we worked with KentLyons and 4creative to produce a Driveclub themed version of the infamous c4 idents.